athens seo speaker hero

Luke Gosha

Head of Search & Al

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Speakers / Luke Gosha

Luke Gosha is an experienced SEO strategist and leader, having led SEO teams in-house as well as heading up teams for several agencies. With over a decade of experience, Luke has delivered award-winning search strategies, delivering high-level consultancy for brands within ecommerce, B2B, Financial Services, News & Editorial. He is passionate about strategy, AI and helping clients win in search.

At Athens SEO, Luke will be deconstructing the science of content appraisal, showing attendees how to leverage vectors and cosine scoring to scale relevance and automation

Join Me For My Talk

22 May 26 / 13:00 – 13:30 / Luke Gosha (Head of Search & Al, Strategiq)

“The Power of Consulting: What AI in Search has really taught us about SEO”

AI in search shows us that we need to move beyond isolated silos and use a consulting-first approach and product owner mindset to deliver truly integrated marketing that wins in search. The spotlight is on SEO, and it’s our time to shine. Let’s articulate strategies and concepts that help brands achieve their business goals.

2026 Speakers

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Aleyda Solis

International SEO Consultant & Founder, Orainti

“Ecommerce AI Search Trends & Wins”

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Martin Splitt

Developer Relations Search & Web Ecosystem, Google

“Get Going with JavaScript & SEO - the Right Way”

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Jonathan Moore

SEO and Analytics Consultant, Jonathan Moore Consultancy

“From Rankings to Recommendations: Closing the Measurement Chasm”

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Lily Ray

Founder of Algorythmic & VP, SEO & AI search at Amsive

“Panel: State of Search: The Unfiltered Edition”

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Mark Williams-Cook

Marketing Director, Candour & Founder, AlsoAsked

“Do !think like a robot: SEO decision making for humans”

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Dan Taylor

Partner & Head of Innovation (Organic & AI) & Author, SALT.agency

“Panel: State of Search: The Unfiltered Edition”

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Judith Lewis

Founder, Decabbit Consultancy

“Retrievable Beats Rankable: Build for Retrieval-Based Al”

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Aris Vrakas

Founder & CEO, RankBee.ai & Ex-Amazon GM

“Panel: State of Search: The Unfiltered Edition”

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Jamie Indigo

Director of Technical SEO, Cox Automotive Inc.

“Taming the Bots: AI Crawler Management for the Modern SEO”

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Chris Lever

Head of Technical SEO, Glass Atlas & Co-Founder, TechSEO North

“Automating Technical SEO with Screaming Frog CLI and n8n”

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Bengü Sarıca Dinçer

SaaS SEO Manager, Designmodo

“Multi-Platform Search: When "Everywhere" Still Isn't Enough”

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John Campbell

Head of Innovation & Al, ROAST

“Panel: State of Search: The Unfiltered Edition”

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Yagmur Simsek

SEO Consultant & Founder, Search 'n Stuff & Co-Founder, GCS Network

“Intent First: Designing SEO Machines - Lessons from Real Projects”

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Fili Wiese

Technical SEO Consultant, Search Brothers

“Search Quality Signals in a Generative Search World”

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Frank van Dijk

SEO Specialist, DEPT®

“Unlocking the Potential of Vector Embeddings”

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Luke Gosha

Head of Search & Al

“The Power of Consulting: What AI in Search has really taught us about SEO”

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Konstantinos Sfyris

SEO Director, SLEED

“20+ Actionable Ideas of How Al can Automate your SEO Day2Day”

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Giannis Papadopoulos

Group SEO & GEO Manager, team.blue

“The GEO Transition: What Changes, What Doesn't”

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Andrea Masoni

SEO Senior Manager, GA Agency

“Content Maturity in the Age of AI: A Framework for Pages That Actually Convert”

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Alessia Mancini

SEO Manager, GA Agency

“Content Maturity in the Age of AI: A Framework for Pages That Actually Convert”

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Serge Bezborodov

CTO, JetOctopus.com

“E-Commerce Fan-Out at Scale”

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Lazaros Koutsas

Organic Acquisition Senior Specialist

“SEO: Stakeholder Management & Business Alignment Across a Complex Rebrand”

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Dixon Jones

CEO of InLinks and Waikay

“A Semantic Framework for Optimization in LLMs”

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Simone De Palma

Technical SEO Manager, TUI UK

“Advanced SEO Tracking Framework for Zero-Click and AI Search”

View All Speakers

2026 Conference Snapshot

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The Ellinikon
Experience Centre

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22-23 May 2026

2

Days

15+

Sessions

1

Panel

Topic Keywords

Artificial intelligence

International SEO

JS rendering

State of search 2026

Algorithmic updates

Technical SEO

Brand visibility monitoring

SEO automation

Vector search optimisation

Multi-platform search

Measurement framework

GEO strategy & LLMs

Zero-click searches

Ecommerce

See Full Agenda