CEO of InLinks and Waikay
Dixon Jones
Speakers / Dixon Jones
Dixon Jones is the CEO of InLinks and Waikay, two innovative platforms at the forefront of modern SEO and digital intelligence. InLinks is a semantic SEO and entity-based optimization platform that helps content creators and marketers align their work with how search engines understand topics, entities, and context — while Waikay focuses on advancing the next generation of search and AI-driven discovery.
A pioneering figure in the world of search engine optimization with over two decades of experience, Dixon is perhaps best known for his long tenure as Marketing Director of Majestic — one of the world’s largest link intelligence databases — where he played a central role in building it into an indispensable tool for SEO professionals worldwide. He is also the author of Entity SEO: Moving from Strings to Things, a highly regarded guide to the modern approach of topic and entity-based optimisation that is reshaping how SEOs think about search.
A sought-after speaker and educator, Dixon has presented at major industry conferences including SMX, BrightonSEO, and Pubcon, sharing his expertise on link building, technical SEO, semantic search, and data-driven digital strategy. His ability to translate complex SEO concepts into actionable insights has made him a trusted voice for both seasoned practitioners and those new to the field.
Widely respected for his analytical approach, his commitment to transparency, and his passion for helping businesses grow through organic search, Dixon Jones remains one of the most recognisable and influential names in global SEO.
Join Me For My Talk
22 May 26 / 16:00 – 16:30 / Dixon Jones (CEO of InLinks and Waikay)
“A Semantic Framework for Optimization in LLMs”
Is “Prompt Tracking” the correct place to start when optimising for brand visibility in LLMs? Or is that just the final piece of the puzzle? This framework for AI Brand Visibility takes an entity-first approach and is a practical and actionable framework for actively marketing through AI agents like Claude and ChatGPT, directly to the end customer who is doing their research. It is a marketing approach that everyone can – and should – consider.
2026 Speakers
2026 Conference Snapshot
The Ellinikon
Experience Centre
22-23 May 2026
2
Days
15+
Sessions
1
Panel
Topic Keywords
Artificial intelligence
International SEO
JS rendering
State of search 2026
Algorithmic updates
Technical SEO
Brand visibility monitoring
SEO automation
Vector search optimisation
Multi-platform search
Measurement framework
GEO strategy & LLMs
Zero-click searches
Ecommerce
