The Knowledge Hub

Google's AI Mode can scale to new languages and countries in "months, not years," per Google's own Liz Reid, which means an Atomic Answer built only for your home market now has a shrinking shelf life. >

I created a script to answer a fairly simple question that turned out to be harder to check than expected: can the AI crawlers and agents you care about actually access your site? >

I have been doing this for thirteen years. I have been around for sixty-seven. When I decided that my clients’ technical audits had to run without me, I did not just want them to run unattended. I wanted something harder: a system that knew when the report should not go out. >

Every AI content workflow has the same silent failure mode: the model invents its sources. Not occasionally, but measurably. A Scientific Reports study found that 55% of GPT-3.5's citations and 18% of GPT-4's citations in AI-generated papers were fabricated outright. Wrong URLs, invented statistics, real researchers attached to papers they never wrote. >

Google will dominate AI search in 2026/2027. This is not a bold prediction. New data from Cloudflare confirms something SEOs suspected but lacked the data to prove: Googlebot sees roughly three times more web pages than OpenAI and nearly five times more than Microsoft. >

Compare competitors' robots.txt files in minutes. This free Python workflow uses Advertools and Plotly to classify user-agents and disallow directives at scale. >

A recap from my Athens SEO 2026 talk: five tools we built in-house, where SEOs should focus next, and the one skill that will separate the people who lead this transition from the people who get run over by it. >

Content strategies used to be built primarily around the question: will this rank? That’s not the only question that matters anymore. Being cited and mentioned is becoming just as valuable, if not more, in our AI-forward landscape. >

While we’re building on SEO fundamentals, there is new processes, tooling and strategies required to maximise visibility within AI search. >

AI answers don't have room for everyone. If your brand isn't being mentioned, a competitor is. In a zero-click environment, that's where decisions are made, and many users never click out to a website at all. >