The Knowledge Hub

While we’re building on SEO fundamentals, there is new processes, tooling and strategies required to maximise visibility within AI search. >

AI answers don't have room for everyone. If your brand isn't being mentioned, a competitor is. In a zero-click environment, that's where decisions are made, and many users never click out to a website at all. >

Measuring brand recognition is one of the most challenging things in digital marketing. You can't directly ask GA4 to learn if someone knows your brand. But you can look at the behavioral signals that emerge when they do. These are recognition proxies, and with the right Exploration report, they become surprisingly readable. >

Most SEO professionals spend their days staring at data dashboards or decoding search engine documentation. I do that too, but I have a secret weapon sitting right next to my desk or sleeping behind my chair while working. Her name is Jolene and she is my dog. >

Most AI crawler traffic is not what it looks like. According to Q1 2026 analysis of Cloudflare Radar data, approximately 89% of all AI bot activity serves model training or mixed purposes, with only around 8% classified as search-related retrieval. >

AI has changed how SEO professionals work, and not always in the ways most predicted. It’s not replacing expertise - it’s being folded into daily workflows in ways that are practical, specific, and often surprising. >

If you've been paying close attention to how ChatGPT has evolved over the past six months, you'll have noticed something that deserves more in GEO conversations: the rise of GPT Apps >

RIA.com tripled Googlebot crawling, doubled bot visits, and cut problem detection time in half. The foundation was something deceptively simple: finally being able to see what Googlebot was actually doing across all five products, and JetOctopus was the platform that made it possible. >

When a client asks "will AI Overviews hurt our traffic?", the honest answer is: it depends on your industry. Not slightly, dramatically.  >

Crypto SEO in 2026 is being discussed in broad terms but executed poorly. The industry talks about how search is changing, how AI is reshaping discovery, and how new layers like AEO and GEO are emerging, but very little of that translates into something actionable. >