The Knowledge Hub

Google will dominate AI search in 2026/2027. This is not a bold prediction. New data from Cloudflare confirms something SEOs suspected but lacked the data to prove: Googlebot sees roughly three times more web pages than OpenAI and nearly five times more than Microsoft. >

Compare competitors' robots.txt files in minutes. This free Python workflow uses Advertools and Plotly to classify user-agents and disallow directives at scale. >

A recap from my Athens SEO 2026 talk: five tools we built in-house, where SEOs should focus next, and the one skill that will separate the people who lead this transition from the people who get run over by it. >

Content strategies used to be built primarily around the question: will this rank? That’s not the only question that matters anymore. Being cited and mentioned is becoming just as valuable, if not more, in our AI-forward landscape. >

While we’re building on SEO fundamentals, there is new processes, tooling and strategies required to maximise visibility within AI search. >

AI answers don't have room for everyone. If your brand isn't being mentioned, a competitor is. In a zero-click environment, that's where decisions are made, and many users never click out to a website at all. >

Measuring brand recognition is one of the most challenging things in digital marketing. You can't directly ask GA4 to learn if someone knows your brand. But you can look at the behavioral signals that emerge when they do. These are recognition proxies, and with the right Exploration report, they become surprisingly readable. >

Most SEO professionals spend their days staring at data dashboards or decoding search engine documentation. I do that too, but I have a secret weapon sitting right next to my desk or sleeping behind my chair while working. Her name is Jolene and she is my dog. >

Most AI crawler traffic is not what it looks like. According to Q1 2026 analysis of Cloudflare Radar data, approximately 89% of all AI bot activity serves model training or mixed purposes, with only around 8% classified as search-related retrieval. >

AI has changed how SEO professionals work, and not always in the ways most predicted. It’s not replacing expertise - it’s being folded into daily workflows in ways that are practical, specific, and often surprising. >