athens seo speaker hero

Lazaros Koutsas

Organic Acquisition Senior Specialist, Allwyn Hellas

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Speakers / Lazaros Koutsas

Lazaros is an Organic Acquisition leader with a track record of scaling digital ecosystems in high-competition industries. Currently the Organic Acquisition Sr. Specialist at Allwyn Hellas, Lazaros is the strategic architect behind the SEO rebranding of Greece’s leading gaming operator, transforming OPAP SA into the Allwyn era. His journey began in 2018 in the agency world, mastering diverse portfolios from eCommerce to high-frequency publishing. Before joining Allwyn, he served as SEO Manager at 24MEDIA, where he institutionalized organic growth processes for Greece’s largest media assets. Today, he focuses on integrating SEO as a “day-zero” product requirement and pioneering Generative Engine Optimization (GEO) to navigate the next frontier of Search.

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Mark Williams-Cook

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Dan Taylor

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Judith Lewis

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“Retrievable Beats Rankable: Build for Retrieval-Based Al”

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Aris Vrakas

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“Panel: State of Search: The Unfiltered Edition”

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Jamie Indigo

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To Be Announced

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Chris Lever

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Bengü Sarıca Dinçer

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“Multi-Platform Search: When "Everywhere" Still Isn't Enough”

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John Campbell

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“Panel: State of Search: The Unfiltered Edition”

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Yagmur Simsek

SEO Consultant & Founder, Search 'n Stuff & Co-Founder, GCS Network

“Intent First: Designing SEO Machines - Lessons from Real Projects”

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Fili Wiese

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“Search Quality Signals in a Generative Search World”

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Frank van Dijk

SEO Specialist, DEPT®

“Unlocking the Potential of Vector Embeddings”

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Luke Gosha

Head of Search & Al

“Consigned by Cosine": Practical Workflows for Content Appraisal at Scale”

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Konstantinos Sfyris

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“20+ Actionable Ideas of How Al can Automate your SEO Day2Day”

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Giannis Papadopoulos

Group SEO & GEO Manager, team.blue

“The GEO Transition: What Changes, What Doesn't”

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Andrea Masoni

SEO Senior Manager, GA Agency

“Content Maturity in the Age of AI: A Framework for Pages That Actually Convert”

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Alessia Mancini

SEO Manager, GA Agency

“Content Maturity in the Age of AI: A Framework for Pages That Actually Convert”

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Jonathan Moore

SEO and Analytics Consultant, Jonathan Moore Consultancy

“From Rankings to Recommendations: Closing the Measurement Chasm”

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Serge Bezborodov

CTO, JetOctopus.com

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Lazaros Koutsas

Organic Acquisition Senior Specialist, Allwyn Hellas

“From OPAP to Allwyn: SEO, Stakeholder Management & Business Alignment Across a Complex Rebrand”

View All Speakers

2026 Conference Snapshot

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The Ellinikon
Experience Centre

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22-23 May 2026

2

Days

15+

Sessions

1

Panel

Topic Keywords

Artificial intelligence

International SEO

JS rendering

State of search 2026

Algorithmic updates

Technical SEO

Brand visibility monitoring

SEO automation

Vector search optimisation

Multi-platform search

Measurement framework

GEO strategy & LLMs

Zero-click searches

Ecommerce

See Full Agenda