Organic Acquisition Senior Specialist, Allwyn Hellas
Lazaros Koutsas
Speakers / Lazaros Koutsas
Lazaros is an Organic Acquisition leader with a track record of scaling digital ecosystems in high-competition industries. Currently the Organic Acquisition Sr. Specialist at Allwyn Hellas, Lazaros is the strategic architect behind the SEO rebranding of Greece’s leading gaming operator, transforming OPAP SA into the Allwyn era. His journey began in 2018 in the agency world, mastering diverse portfolios from eCommerce to high-frequency publishing. Before joining Allwyn, he served as SEO Manager at 24MEDIA, where he institutionalized organic growth processes for Greece’s largest media assets. Today, he focuses on integrating SEO as a “day-zero” product requirement and pioneering Generative Engine Optimization (GEO) to navigate the next frontier of Search.
Join Me For My Talk
22 May 26 / 17:00 – 17:30 / Lazaros Koutsas (Organic Acquisition Senior Specialist)
“SEO, Stakeholder Management & Business Alignment Across a Complex Rebrand”
The importance of SEO in a complex rebranding project for a historical brand of Greece, beyond technicalities and guidelines. A walkthrough to this “larger than migration” project, amongst 9 different teams, C-level executives and rest stakeholders. How the SEO was actively involved in the business aspect of the project, got prioritized and finally future-proof marketing efficiency and investment on SEO.
2026 Speakers
2026 Conference Snapshot
The Ellinikon
Experience Centre
22-23 May 2026
2
Days
15+
Sessions
1
Panel
Topic Keywords
Artificial intelligence
International SEO
JS rendering
State of search 2026
Algorithmic updates
Technical SEO
Brand visibility monitoring
SEO automation
Vector search optimisation
Multi-platform search
Measurement framework
GEO strategy & LLMs
Zero-click searches
Ecommerce
