Serge Bezborodov

CTO, JetOctopus.com

Speakers / Serge Bezborodov

Serge Bezborodov is CTO & Co-Founder of JetOctopus and Tech SEO and Log Files nerd with over a decade of programming experience. Serge is a data-driven SEO evangelist who consistently shares insights from billions of crawled pages and almost half a trillion log lines analyzed at various conferences, podcasts, and publications.

Join Me For My Talk

22 May 26 / 14:30 – 15:00 / Serge Bezborodov (CTO, JetOctopus)

“E-Commerce Fan-Out at Scale”

When AI searches for products, it fans out, creating dozens of sub-queries about specs, pricing, reviews, and alternatives.Most of these queries don’t exist in any keyword tool. The old e-commerce SEO approach built around category pages doesn’t work here. Now it’s the product pages that must have the answers.

This talk is about what that shift means when you have millions of SKUs, not hundreds of blog posts. I’ll share practical steps you can start using right away.

2026 Speakers

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Mark Williams-Cook

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Dan Taylor

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Judith Lewis

Founder, Decabbit Consultancy

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Jamie Indigo

Director of Technical SEO, Cox Automotive Inc.

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Luke Gosha

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