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Philip Petrescu

CEO and co-founder, Advanced Web Ranking

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Hub Authors / Philip Petrescu

Philip is the CEO and co-founder of Advanced Web Ranking (AWR), one of the industry’s longest-standing rank tracking and search intelligence platforms. With over two decades building tools that help SEOs measure what matters, he now leads AWR’s push into AI Visibility, tracking how brands appear across AI-generated answers from ChatGPT, Perplexity, Gemini, and beyond. His work sits at the crossroads of traditional SEO and the emerging discipline of Generative Engine Optimization (GEO), helping agencies and in-house teams stay visible and competitive as AI fundamentally rewrites search discovery rules.

2026 Speakers

2026 Conference Snapshot

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The Ellinikon
Experience Centre

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22-23 May 2026

2

Days

15+

Sessions

1

Panel

Topic Keywords

Artificial intelligence

International SEO

JS rendering

State of search 2026

Algorithmic updates

Technical SEO

Brand visibility monitoring

SEO automation

Vector search optimisation

Multi-platform search

Measurement framework

GEO strategy & LLMs

Zero-click searches

Ecommerce