SEO Senior Manager, GA Agency
Andrea Masoni
Speakers / Andrea Masoni
Andrea has 7 years of experience in SEO, with a strong technical background and experience in managing complex projects involving large-scale migrations, multi-language architectures, e-commerce and editorial ecosystems. As SEO Senior Manager at GA Agency, she focuses on building GEO frameworks, content strategy and search intent mapping, and data-driven optimisations, helping brands move beyond rankings to create pages that are built to perform in both traditional and AI-powered search.
Join Me For My Talk
22 May 26 / 10:30 – 11:00 / Andrea Masoni (SEO Senior Manager, GA Agency) & Alessia Mancini (SEO Manager, GA Agency)
“Content Maturity in the Age of AI: A Framework for Pages That Actually Convert”
The gap between a page that ranks and a page that performs is often content maturity — how well it solves a user’s intent, not just how well it targets a keyword. This session presents a practical approach to diagnosing and improving content quality at scale, from basic informational pages to assets built for conversion and AI visibility, including how to find new, high‑value angles even in “mature” content ecosystems. We’ll use real travel sector examples and new PLP, PDP, and blog templates developed with GEO in mind, alongside our internal monitoring framework to track progress over time.
2026 Speakers
2026 Conference Snapshot
The Ellinikon
Experience Centre
22-23 May 2026
2
Days
15+
Sessions
1
Panel
Topic Keywords
Artificial intelligence
International SEO
JS rendering
State of search 2026
Algorithmic updates
Technical SEO
Brand visibility monitoring
SEO automation
Vector search optimisation
Multi-platform search
Measurement framework
GEO strategy & LLMs
Zero-click searches
Ecommerce
