Leona Storet Slythe

Head of Search, Climb Agency

> Athens SEO 2025 Keynote Speaker <

Speakers / Leona Storet Slythe

Leona is an SEO consultant with over a decade of experience, specialising in travel and retail SEO and working with top agencies in the UK. Known for her ability to bridge the gap between data, strategy, and human connection, she believes that SEO is about more than just rankings – it’s about impact.

Beyond her expertise in search, Leona brings a unique perspective to the industry. As both an SEO professional and a yoga teacher, she understands the importance of balance, clarity, and adaptability in an ever-evolving digital landscape.

My 2025 Talk

-The biggest tech challenges facing SEOs in the AI era

-How AI is transforming our workflows, creativity and strategies

-Why soft skills like communication, empathy and emotional intelligence are more important than ever

-Practical ways to stay grounded, focused and effective to make a positive impact as a leader, team member and individual

2026 Speakers

2026 Conference Snapshot

The Ellinikon
Experience Centre

22-23 May 2026

2

Days

15+

Sessions

1

Panel

Topic Keywords

Artificial intelligence

International SEO

JS rendering

State of search 2026

Algorithmic updates

Technical SEO

Brand visibility monitoring

SEO automation

Vector search optimisation

Multi-platform search

Measurement framework

GEO strategy & LLMs

Zero-click searches

Ecommerce