John Campbell

Head of Innovation & Al, ROAST

Speakers / John Campbell

John Campbell is Head of Innovation and AI at ROAST, where he leads the agency’s exploration of emerging technologies, including AI, to enhance marketing performance. John launched ROAST Labs in 2023 to give clients access to cutting-edge tools and ideas. Today, as Head of Innovation, John continues to drive forward-thinking initiatives, ensuring ROAST and its clients (including Rightmove, AJ Bell, Experian, Hurtigruten) remain at the forefront of the digital marketing landscape.

Join Me For My Talk

23 May 26 / 13:30 – 15:00 / Moderator: Aris Vrakas (Founder & CEO, RankBee.ai & Ex-Amazon GM)

Panelists: Dan Taylor (Partner & Head of Innovation (Organic & AI) & Author, SALT.agency), John Campbell (Head of Innovation & Al, ROAST), Lily Ray (Vice President of SEO Strategy & Research, Amsive)

Panel: “State of Search: The Unfiltered Edition”

Leading voices in SEO and AI discuss what’s really happening in search right now – the wins, the challenges, and what’s actually working in today’s rapidly evolving landscape.

2026 Speakers

Aleyda Solis

International SEO Consultant & Founder, Orainti

“Ecommerce AI Search Trends & Wins”

Martin Splitt

Developer Relations Search & Web Ecosystem, Google

“Get Going with JavaScript & SEO - the Right Way”

Lily Ray

Vice President of SEO Strategy & Research, Amsive

“Panel: State of Search: The Unfiltered Edition”

Mark Williams-Cook

Marketing Director, Candour & Founder, AlsoAsked

To Be Announced

Dan Taylor

Partner & Head of Innovation (Organic & AI) & Author, SALT.agency

“Panel: State of Search: The Unfiltered Edition”

Judith Lewis

Founder, Decabbit Consultancy

“Retrievable Beats Rankable: Build for Retrieval-Based Al”

Aris Vrakas

Founder & CEO, RankBee.ai & Ex-Amazon GM

“Panel: State of Search: The Unfiltered Edition”

Jamie Indigo

Director of Technical SEO, Cox Automotive Inc.

To Be Announced

Chris Lever

Head of Technical SEO, Glass Atlas & Co-Founder, TechSEO North

“Automating Technical SEO with Screaming Frog CLI and n8n”

Bengü Sarıca Dinçer

SaaS SEO Manager, Designmodo

“Multi-Platform Search: When "Everywhere" Still Isn't Enough”

John Campbell

Head of Innovation & Al, ROAST

“Panel: State of Search: The Unfiltered Edition”

Yagmur Simsek

SEO Consultant & Founder, Search 'n Stuff & Co-Founder, GCS Network

“Intent First: Designing SEO Machines - Lessons from Real Projects”

Fili Wiese

Technical SEO Consultant, Search Brothers

“Search Quality Signals in a Generative Search World”

Frank van Dijk

SEO Specialist, DEPT®

“Unlocking the Potential of Vector Embeddings”

Luke Gosha

Head of Search & Al

“Consigned by Cosine": Practical Workflows for Content Appraisal at Scale”

Giulia Lamponi

SEO Director, GA Agency

To Be Announced

Konstantinos Sfyris

SEO Director, SLEED

“20+ Actionable Ideas of How Al can Automate your SEO Day2Day”

Giannis Papadopoulos

Group SEO & GEO Manager, team.blue

“The GEO Transition: What Changes, What Doesn't”

View All Speakers

2026 Conference Snapshot

The Ellinikon
Experience Centre

22-23 May 2026

2

Days

15+

Sessions

1

Panel

Topic Keywords

Artificial intelligence

International SEO

JS rendering

State of search 2026

Algorithmic updates

Technical SEO

Brand visibility monitoring

SEO automation

Vector search optimisation

Multi-platform search

Measurement framework

GEO strategy & LLMs

Zero-click searches

Ecommerce

See Full Agenda