Marketing Director, Candour & Founder, AlsoAsked
Mark Williams-Cook
Speakers / Mark Williams-Cook
Mark is director of SEO agency Candour, Founder of SaaS tool AlsoAsked, and has been involved in SEO for over 20 years, with experience running everything from e-commerce businesses to affiliate sites. He recently founded the new cats.txt internet standard and when not working on sites, is doing the Search with Candour podcast, the Core Updates SEO newsletter and “unsolicited” #SEO tips on LinkedIn.
Join Me For My Talk
23 May 26 / 12:00 – 12:30 / Mark Williams-Cook (Marketing Director, Candour & Founder, AlsoAsked)
“Do !think like a robot: SEO decision making for humans”
With endless ‘playbooks’, GEO guides, growth hacks, and AI-fuelled FOMO, the biggest problems most search marketers face is figuring out where to spend their time.
In this talk Mark shares his over 20 years of experience making successful SEO strategies, by highlighting some of the most common traps in 2026, and some tricks he uses to decide what to focus on and what to cast aside.
2026 Speakers
2026 Conference Snapshot
The Ellinikon
Experience Centre
22-23 May 2026
2
Days
15+
Sessions
1
Panel
Topic Keywords
Artificial intelligence
International SEO
JS rendering
State of search 2026
Algorithmic updates
Technical SEO
Brand visibility monitoring
SEO automation
Vector search optimisation
Multi-platform search
Measurement framework
GEO strategy & LLMs
Zero-click searches
Ecommerce
