Lily Ray

Vice President of SEO Strategy & Research, Amsive

Speakers / Lily Ray

Lily Ray is the Vice President of SEO Strategy & Research at Amsive, where she provides strategic leadership for the agency’s SEO client programs. Born into a family of software engineers, web developers and technical writers, Lily brings a strong technical background, performance-driven habits and forward-thinking creativity to all programs she oversees. Lily began her SEO career in 2010 in a fast-paced start-up environment and moved quickly into the agency world, where she helped grow and establish an award-winning SEO department that delivered high impact work for a fast-growing list of notable clients, including Fortune 500 companies. Lily has worked across a variety of verticals with a focus on retail, e-commerce, B2B and CPG sites. She loves diving into algorithm updates, assessing quality issues and solving technical SEO mysteries.

Join Me For My Talk

23 May 26 / 13:30 – 15:00 / Moderator: Aris Vrakas (Founder & CEO, RankBee.ai & Ex-Amazon GM)

Panelists: Dan Taylor (Partner & Head of Innovation (Organic & AI) & Author, SALT.agency), John Campbell (Head of Innovation & Al, ROAST), Lily Ray (Vice President of SEO Strategy & Research, Amsive)

Panel: “State of Search: The Unfiltered Edition”

Leading voices in SEO and AI discuss what’s really happening in search right now – the wins, the challenges, and what’s actually working in today’s rapidly evolving landscape.

2026 Speakers

Aleyda Solis

International SEO Consultant & Founder, Orainti

“Ecommerce AI Search Trends & Wins”

Martin Splitt

Developer Relations Search & Web Ecosystem, Google

“Get Going with JavaScript & SEO - the Right Way”

Lily Ray

Vice President of SEO Strategy & Research, Amsive

“Panel: State of Search: The Unfiltered Edition”

Mark Williams-Cook

Marketing Director, Candour & Founder, AlsoAsked

To Be Announced

Dan Taylor

Partner & Head of Innovation (Organic & AI) & Author, SALT.agency

“Panel: State of Search: The Unfiltered Edition”

Judith Lewis

Founder, Decabbit Consultancy

“Retrievable Beats Rankable: Build for Retrieval-Based Al”

Aris Vrakas

Founder & CEO, RankBee.ai & Ex-Amazon GM

“Panel: State of Search: The Unfiltered Edition”

Jamie Indigo

Director of Technical SEO, Cox Automotive Inc.

To Be Announced

Chris Lever

Head of Technical SEO, Glass Atlas & Co-Founder, TechSEO North

“Automating Technical SEO with Screaming Frog CLI and n8n”

Bengü Sarıca Dinçer

SaaS SEO Manager, Designmodo

“Multi-Platform Search: When "Everywhere" Still Isn't Enough”

John Campbell

Head of Innovation & Al, ROAST

“Panel: State of Search: The Unfiltered Edition”

Yagmur Simsek

SEO Consultant & Founder, Search 'n Stuff & Co-Founder, GCS Network

“Intent First: Designing SEO Machines - Lessons from Real Projects”

Fili Wiese

Technical SEO Consultant, Search Brothers

“Search Quality Signals in a Generative Search World”

Frank van Dijk

SEO Specialist, DEPT®

“Unlocking the Potential of Vector Embeddings”

Luke Gosha

Head of Search & Al

“Consigned by Cosine": Practical Workflows for Content Appraisal at Scale”

Giulia Lamponi

SEO Director, GA Agency

To Be Announced

Konstantinos Sfyris

SEO Director, SLEED

“20+ Actionable Ideas of How Al can Automate your SEO Day2Day”

Giannis Papadopoulos

Group SEO & GEO Manager, team.blue

“The GEO Transition: What Changes, What Doesn't”

View All Speakers

2026 Conference Snapshot

The Ellinikon
Experience Centre

22-23 May 2026

2

Days

15+

Sessions

1

Panel

Topic Keywords

Artificial intelligence

International SEO

JS rendering

State of search 2026

Algorithmic updates

Technical SEO

Brand visibility monitoring

SEO automation

Vector search optimisation

Multi-platform search

Measurement framework

GEO strategy & LLMs

Zero-click searches

Ecommerce

See Full Agenda