Founder, Decabbit Consultancy
Judith Lewis
Speakers / Judith Lewis
Judith is a renowned international speaker, MC/compare, writer, trainer, blogger and digital media consultant specialising in applying strategic understanding of digital technologies to help businesses innovate and optimise their effectiveness. She has over 25 years of experience, and runs her own consultancy delivering actionable business insight for M2B, B2B, and B2C companies globally. Judith judges the Search Awards across the world, leveraging her deep expertise in multiple markets.
Outside marketing, Judith Lewis is also a seated member of the WBA think tank in Switzerland which seeks to assist in realising the digitisation of the wine sector using AI. She is a board member of the Academy of Chocolate (AoC), a grand jury member of the AoC awards, and delivers educational training. She is also involved in judging a number of international wine awards and has been awarded her WSET3 certification in wine.
Join Me For My Talk
23 May 26 / 16:00 – 16:30 / Judith Lewis (Founder, Decabbit Consultancy)
“Retrievable Beats Rankable: Build for Retrieval-Based AI”
AI answers depend on retrieval. If systems can’t reliably extract your facts, definitions, comparisons, and proof, you will not appear—even if your pages are “good.” This session shows how to make content retrievable: clean entity statements, chunking, intent-aligned headings, answer blocks, evidence patterns, and freshness signals. You’ll also learn a lightweight evaluation method—prompt sets and change control—so teams can iterate with discipline instead of guessing. This session will help ensure attendees will walk away with practical information that can be implemented right away including: A retrieval-readiness checklist for content and templates; Page patterns that increase reuse in AI answers (definitions, decision criteria, comparisons, proof blocks); A repeatable test-and-learn loop (prompt library,logging, versioning, evaluation).
2026 Speakers
2026 Conference Snapshot
The Ellinikon
Experience Centre
22-23 May 2026
2
Days
15+
Sessions
1
Panel
Topic Keywords
Artificial intelligence
International SEO
JS rendering
State of search 2026
Algorithmic updates
Technical SEO
Brand visibility monitoring
SEO automation
Vector search optimisation
Multi-platform search
Measurement framework
GEO strategy & LLMs
Zero-click searches
Ecommerce
