Agenda

09:00 – 09:45

Grab your badge, settle in with a coffee, and connect with fellow attendees before the sessions begin.

09:45 – 10:00 / Evangelia Mermingi & Francesca Kavvadia (Co-Founders, Athens SEO)

A warm welcome from Eva & Fran as they set the stage for two days of insights, connections, and inspiration.

10:00 – 10:30 / Aleyda Solís (International SEO Consultant & Founder, Orainti)

Explore the AI search shifts impacting e-commerce visibility and walk away with actionable tactics that are already delivering results.

10:30 – 11:00 / Andrea Masoni (SEO Senior Manager, GA Agency) & Alessia Mancini (SEO Manager, GA Agency)

A page that ranks isn’t always a page that performs, content maturity bridges that gap. A practical framework for diagnosing and improving content quality at scale, with real travel sector examples, GEO-optimised templates, and progress tracking.

11:00 – 11:30 / Konstantinos Sfyris (SEO Director, SLEED)

Discover 20+ practical AI-powered tools and automations to streamline your daily SEO workflows, from bulk content creation to technical analysis and reporting.

11:30 – 12:00

12:00 – 12:30 / Jamie Indigo (Director of Technical SEO, Cox Automotive Inc.)

As AI crawlers from ChatGPT, Perplexity, Claude, and Google multiply, your server logs, crawl budget, and content strategy are all affected. Learn how to identify, segment, and manage AI bot traffic — and turn what looks like a threat into a visibility opportunity.

12:30 – 13:00 / Chris Lever (Head of Technical SEO, Glass Atlas & Co-Founder, TechSEO North)

Learn how to combine Screaming Frog CLI with n8n to automate manual technical SEO tasks and unlock value that would otherwise remain just a tool expense.

13:00 – 13:30 / Luke Gosha (Head of Search & Al)

AI in search shows us that we need to move beyond isolated silos and use a consulting-first approach and product owner mindset to deliver truly integrated marketing that wins in search. The spotlight is on SEO, and it’s our time to shine. Let’s articulate strategies and concepts that help brands achieve their business goals.

13:30 – 14:30

14:30 – 15:00 / Serge Bezborodov (CTO, JetOctopus)

When AI searches for products, it fans out, creating dozens of sub-queries about specs, pricing, reviews, and alternatives.Most of these queries don’t exist in any keyword tool. The old e-commerce SEO approach built around category pages doesn’t work here. Now it’s the product pages that must have the answers. 

This talk is about what that shift means when you have millions of SKUs, not hundreds of blog posts. I’ll share practical steps you can start using right away.

15:00 – 15:30 / Frank van Dijk (SEO Specialist, DEPT®)

Move from theory to implementation with a practical deep dive into leveraging embeddings to automate workflows and uncover insights traditional tools miss.

15:30 – 16:00

16:00 – 16:30 / Dixon Jones (CEO of InLinks and Waikay)

Is “Prompt Tracking” the correct place to start when optimising for brand visibility in LLMs? Or is that just the final piece of the puzzle? This framework for AI Brand Visibility takes an entity-first approach and is a practical and actionable framework for actively marketing through AI agents like Claude and ChatGPT, directly to the end customer who is doing their research. It is a marketing approach that everyone can – and should – consider.

16:30 – 17:00 / Fili Wiese (Technical SEO Consultant, Search Brothers)

Discover how technical SEO signals intersect with quality evaluation as search engines evolve to detect and filter low-value AI content.

17:00 – 17:30 / Lazaros Koutsas (Organic Acquisition Senior Specialist, Allwyn Hellas)

The importance of SEO in a complex rebranding project for a historical brand of Greece, beyond technicalities and guidelines. A walkthrough to this “larger than migration” project, amongst 9 different teams, C-level executives and rest stakeholders. How the SEO was actively involved in the business aspect of the project, got prioritized and finally future-proof marketing efficiency and investment on SEO.

17:30 – 17:45

Wrap up an action-packed first day with key takeaways and a preview of what’s ahead, then take the opportunity to connect with speakers and attendees before heading out.

09:00 – 09:45

Welcome back! Grab a coffee and get ready for another day of expert insights and hands-on learning.

09:45 – 10:00 / Evangelia Mermingi & Francesca Kavvadia (Co-Founders, Athens SEO)

Start the second day with a quick recap and a look at the sessions ahead.

10:00 – 10:30 / Martin Splitt (Developer Relations Search & Web Ecosystem, Google)

Start with solid foundations using default web app configurations, then build step-by-step toward advanced optimisations while learning what happens when creative solutions go wrong.

10:30 – 11:00 / Bengü Sarica Dincer (SaaS SEO Manager, Designmodo)

– How search experience turned into a multi-platform ecosystem
– What being “everywhere” means today and why it still doesn’t guarantee anyone can find or remember you
– How discoverability works across platforms and where most strategies break
– How to tell if multi-platform visibility is doing anything useful, using practical signals instead of comforting dashboards

11:00 – 11:30

11:30 – 12:00 / Simone De Palma (Technical SEO Manager, TUI UK)

In this talk, I address the blind spot in the AI search space and propose a framework to map AI-friendly search queries by combining your first-party data from Google Search Console, Bing, and server logs. The objective of the session is to provide a robust and exhaustive tracking framework to capture AI search signals while laying the groundwork for prompt building

12:00 – 12:30 / Mark Williams-Cook (Marketing Director, Candour & Founder, AlsoAsked)

With endless ‘playbooks’, GEO guides, growth hacks, and AI-fuelled FOMO, the biggest problems most search marketers face is figuring out where to spend their time.

In this talk Mark shares his over 20 years of experience making successful SEO strategies, by highlighting some of the most common traps in 2026, and some tricks he uses to decide what to focus on and what to cast aside.

12:30 – 13:30

13:30 – 15:00 / Moderator: Aris Vrakas (Founder & CEO, RankBee.ai & Ex-Amazon GM)

Panelists: Dan Taylor (Partner & Head of Innovation (Organic & AI) & Author, SALT.agency), John Campbell (Head of Innovation & Al, ROAST), Lily Ray (Founder of Algorythmic & VP, SEO & AI search at Amsive)

Leading voices in SEO and AI discuss what’s really happening in search right now – the wins, the challenges, and what’s actually working in today’s rapidly evolving landscape.

15:00 – 15:30

15:30 – 16:00 / Jonathan Moore (SEO & Analytics Consultant, Jonathan Moore Consultancy)

What to do when the old SEO measurement playbook stops making sense, the new tools contradict each other, and everyone still expects answers.

16:00 – 16:30 / Judith Lewis (Founder, Decabbit Consultancy)

Learn how to make your content retrievable by AI systems through clean entity statements, intent-aligned headings, answer blocks, and a repeatable test-and-learn framework you can implement immediately.

16:30 – 17:00 / Yagmur Simsek (SEO Consultant & Founder, Search ‘n Stuff & Co-Founder, GCS Network)

Discover why intent – not keywords – is the real engine behind scalable SEO systems, with actionable frameworks drawn from real client and startup projects that actually work.

17:00 – 17:30

Reflect on two days of learning, celebrate the community, and get ready to continue the conversations at the after party.

17:30 – 23:00

Head to the outdoor lounge for the official Athens SEO after party – drinks flowing, DJ spinning, and the perfect chance to connect with speakers and new friends late into the night.