09:00 – 09:45
Agenda
The leading SEO and AI voices take the stage alongside one unmissable panel.
Two days that will change how you think about search.
Registration & Coffee
Grab your badge, settle in with a coffee, and connect with fellow attendees before the sessions begin.
09:45 – 10:00 / Evangelia Mermingi & Francesca Kavvadia (Co-Founders, Athens SEO)
Welcome & Opening Remarks
A warm welcome from Eva & Fran as they set the stage for two days of insights, connections, and inspiration.
10:00 – 10:30 / Aleyda Solís (International SEO Consultant & Founder, Orainti)
“Ecommerce AI Search Trends & Wins”
Explore the AI search shifts impacting e-commerce visibility and walk away with actionable tactics that are already delivering results.
10:30 – 11:00 / Giulia Lamponi (SEO Director, GA Agency)
To Be Announced
11:00 – 11:30 / Konstantinos Sfyris (SEO Director, SLEED)
“How AI Can Automate Your SEO Day2Day”
Discover 20+ practical AI-powered tools and automations to streamline your daily SEO workflows, from bulk content creation to technical analysis and reporting.
11:30 – 12:00
Coffee Break
12:00 – 12:30 / Bengü Sarica Dincer (SaaS SEO Manager, Designmodo)
“Multi-Platform Search: When 'Everywhere' Still Isn't Enough”
Explore how search has evolved into a multi-platform ecosystem and learn practical signals to measure whether your visibility is actually driving results.
12:30 – 13:00 / Chris Lever (Head of Technical SEO, Glass Atlas & Co-Founder, TechSEO North)
“Automating Technical SEO with Screaming Frog CLI and n8n”
Learn how to combine Screaming Frog CLI with n8n to automate manual technical SEO tasks and unlock value that would otherwise remain just a tool expense.
13:00 – 13:30 / Luke Gosha (Head of Search & Al, Strategiq)
“Consigned by Cosine: How Vectors Change Content Appraisal”
See how vector embeddings and cosine scoring can transform content appraisal at scale, with live demos of redirect mapping, topical auditing, and relevance tools.
13:30 – 14:30
Lunch Break
14:30 – 15:00 / Speaker to be announced
Topic to be announced
15:00 – 15:30 / Frank van Dijk (SEO Specialist, DEPT®)
“Unlocking the Potential of Vector Embeddings”
Move from theory to implementation with a practical deep dive into leveraging embeddings to automate workflows and uncover insights traditional tools miss.
15:30 – 16:00
Coffee Break
16:00 – 16:30 / Speaker to be announced
Topic to be announced
16:30 – 17:00 / Fili Wiese (Technical SEO Consultant, Search Brothers)
“Search Quality Signals in a Generative Search World”
Discover how technical SEO signals intersect with quality evaluation as search engines evolve to detect and filter low-value AI content.
17:00 – 17:30 / Giannis Papadopoulos (Group SEO & GEO Manager, team.blue)
“The GEO Transition: What Changes, What Doesn't”
Navigate the shift from SEO to GEO with practical guidance on tracking LLMs, technical optimisations, and content strategies for AI-driven search.
17:30 – 17:45
Closing Remarks
Wrap up an action-packed first day with key takeaways and a preview of what’s ahead, then take the opportunity to connect with speakers and attendees before heading out.
09:00 – 09:45
Registration & Coffee
Welcome back! Grab a coffee and get ready for another day of expert insights and hands-on learning.
09:45 – 10:00 / Evangelia Mermingi & Francesca Kavvadia (Co-Founders, Athens SEO)
Opening Remarks - Day Two
Start the second day with a quick recap and a look at the sessions ahead.
10:00 – 10:30 / Martin Splitt (Developer Relations Search & Web Ecosystem, Google)
“Get Going with JavaScript & SEO - the Right Way”
Start with solid foundations using default web app configurations, then build step-by-step toward advanced optimisations while learning what happens when creative solutions go wrong.
10:30 – 11:00 / Jamie Indigo (Director of Technical SEO, Cox Automotive Inc.)
Topic To Be Announced
11:00 – 11:30
Coffee Break
11:30 – 12:00 / Speaker to be announced
Topic To Be Announced
12:00 – 12:30 / Mark Williams-Cook (Marketing Director, Candour & Founder, AlsoAsked)
Topic To Be Announced
12:30 – 13:30
Lunch Break
Moderator
13:30 – 15:00 / Moderator: Aris Vrakas (Founder & CEO, RankBee.ai & Ex-Amazon GM)
Panelists: Dan Taylor (Partner & Head of Innovation (Organic & AI) & Author, SALT.agency), John Campbell (Head of Innovation & Al, ROAST), Lily Ray (Vice President of SEO Strategy & Research, Amsive)
Panel: “State of Search: The Unfiltered Edition”
Leading voices in SEO and AI discuss what’s really happening in search right now – the wins, the challenges, and what’s actually working in today’s rapidly evolving landscape.
15:00 – 15:30
Coffee Break
15:30 – 16:00 / Speaker to be announced
Topic to be announced
16:00 – 16:30 / Judith Lewis (Founder, Decabbit Consultancy)
“Retrievable Beats Rankable: Build for Retrieval-Based AI”
Learn how to make your content retrievable by AI systems through clean entity statements, intent-aligned headings, answer blocks, and a repeatable test-and-learn framework you can implement immediately.
16:30 – 17:00 / Yagmur Simsek (SEO Consultant & Founder, Search ‘n Stuff & Co-Founder, GCS Network)
“Intent First: Designing SEO Machines: Lessons from Real Projects”
Discover why intent – not keywords – is the real engine behind scalable SEO systems, with actionable frameworks drawn from real client and startup projects that actually work.
17:00 – 17:30
Closing Remarks - Day Two
Reflect on two days of learning, celebrate the community, and get ready to continue the conversations at the after party.
17:30 – 00:00
After Party
Head to the outdoor lounge for the official Athens SEO after party – drinks flowing, DJ spinning, and the perfect chance to connect with speakers and new friends late into the night.
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2026 Speakers
2025 Recap Photos
