This is where it all began. We wanted Greece to have a conference where technical SEO came first, the conversation looked ahead to AI in search, and the international search community had a reason to come to Athens. So we built one.
On May 24, 2025, the community showed up. More than 130 technical SEOs, developers, agency and in-house teams from six countries joined us on-site and online, and our proof of concept went from idea to sold-out event in just six months. Their support is what made the first edition possible.
Seven speakers from Greece and abroad covered the topics that would come to shape the event, from crawl budget, log files and JavaScript SEO to international SEO at scale and how LLMs are redefining search intent. The networking went on long after the last talk, and in the weeks that followed, Athens SEO was being talked about across the search industry.
With some of the most respected names in the industry backing us from day one, the foundations for an international conference were in place.
