Passion Digital is a London-based digital marketing agency with 13 years of search expertise behind us, with 30 specialists in the team and 40+ retained clients. We are a Google Premier Partner, Meta Business Partner and part of Stellar, an AI-native global agency network.

As problem solvers, we merge data-led performance marketing with innovative and creative thinking, helping brands cut through the digital noise and gain a competitive edge. Our people make the difference and our experience sets us apart.

We work as an extension of your team, not a supplier at arm’s length. Transparent reporting, honest conversations and a genuine curiosity about your business are just how we operate.

Search has changed. With 60% of searches now ending without a click, your customers are increasingly finding answers in AI overviews, ChatGPT and Perplexity rather than on your website. Ranking on Google is no longer enough. Being referenced by AI is what matters.

Your audience is in the messy middle, using ChatGPT, Perplexity and Gemini to explore and evaluate before they ever click a link. If your brand is not part of those AI-generated answers, you are invisible at the moment it matters most.

Generative Engine Optimisation (GEO) is how we fix that. Rather than just optimising for rankings, we optimise for being referenced. We ensure AI platforms understand, trust and cite your brand as an authoritative source.

You cannot fix what you cannot see. Before we optimise anything, we need to understand exactly how AI systems currently perceive your brand. That is what our proprietary Deep Research approach does.

Using a sophisticated series of prompts across ChatGPT, Gemini and Perplexity, we map your brand’s current AI perception: how often it is mentioned, what attributes are associated with it, how it is cited, and how it compares to competitors in AI-generated answers.

This is not a keyword audit with a GEO sticker on it. Deep Research reveals the underlying logic that AI models use when forming responses about your market, giving us a precise foundation to build a strategy that actually moves the needle

Most agencies are adapting to AI search. We have been building for it, and here is what that looks like in practice:

We start with Deep Research, not assumptions.

Before recommending anything, we use DRX to understand how AI currently perceives your brand. Strategy built on evidence outperforms strategy built on convention.

Our GEO, SEO, Digital PR and paid teams work as one.

AI visibility is not a solo discipline. It requires authority signals, technical foundations, content structure and brand presence all working in the same direction. We join those dots.

We are people-first, always.

AI enhances what our team does. It does not replace the thinking, the creativity or the judgment. Every strategy is guided by humans who care about the outcome.

We have the results to back it up.

UK Search Awards winner. UK Paid Media Awards winner. BIMA Awards winner. UK Digital Growth Awards winner. An 8.5 client NPS score. These things matter to us because they matter to our clients.

I just wanted to share how much we enjoy working with your team. It is rare to find people who show that level of genuine curiosity and passion for what they do.

Robin Olssen, Marketing Director, Splitit